As Latin America’s gig economy expands, these same employees are also looking for flexibility and convenience in how they’re paid. In PYMNTS new “Digitizing Payments In Latin America Playbook,” Cabify’s Ruth Sosa explains how the rideshare company is offering payment tools that balance the strengths of cash and digital money while also bolstering workers’ loyalty.

Latin America is a continent as case study when it comes to digital modernization from payments to streaming, blazing trails that emerging and developed markets can learn from. In a region shaking off cash dependence, converting to digital recurring payments for streaming subscriptions and leveraging insightful data is powering retention strategies and bringing more unbanked […]